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Consumer choice of purchase channel and delivery scheme, given price discrimination across channels

Version 1.0

de Pourbaix, Paweł; Kiczmachowska, Ewa, 2025, "Consumer choice of purchase channel and delivery scheme, given price discrimination across channels", https://doi.org/10.18150/U5GMI5, RepOD, V1

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Description

The research involves six experimental studies (waves), each following a scenario approach. The studies will differ with regard to product category, timing of price difference acknowledgement and path to purchase, while price discount online vs. offline, purchase urgency and absolute price level will be manipulated within the studies. The between-subjects research design of every study includes 8 cells: 2 (price difference) x 2 (absolute price level) x 2 (purchase urgency).

Research employed Ariadna Panel, which allows to reflect a real social structure in terms of gender, age, and urban inhabitancy in Poland. The Panel consists of 300,000 respondents that are constantly verified, and full anonymity is guarantied.

The data were analyzed using descriptive statistics, independent group comparisons (Kruskal-Wallis Test and Mann-Whitney U Test), correlation analysis, and finally, regression analysis, where moderating roles of price and purchase urgency were tested employing Hayes SPSS PROCESS macro. This created a database containing data collected during the first wave of the study.

The full set of data will be available after the last (sixth) wave of the study is completed. This set includes a tool - a questionnaire and a description of the first wave of the study.

(2025-03-26)
Subject
Business and Management
Keyword

purchase decision, delivery scheme, multi-channel retail, price discrimination

Related Publication

DE POURBAIX P, KICZMACHOWSKA E, MAZUREK G. Online, offline or not at all? Consumer choice of purchase channel and delivery scheme, given price discrimination across channels. Zeszyty Naukowe Politechniki Śląskiej. Organizacja i Zarządzanie [Internet]. 2024;333–355, http://dx.doi.org/10.29119/1641-3466.2024.209.20 http://dx.doi.org/10.29119/1641-3466.2024.209.20 doi: 10.29119/1641-3466.2024.209.20

CC0 Creative Commons Zero 1.0 CC0 Creative Commons Zero 1.0

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questionaire_study_pl_1_1_20240422.odt
Unknown - 28.8 KB - Mar 28, 2025 - 2 Downloads
MD5: 63ee74f7b55f849d5aeb6bce272ad8f2
License: CC0 Creative Commons Zero 1.0
survey questionnaire for the first wave of the study
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description_study_1_1_20240422.odt
Unknown - 7.5 KB - Mar 28, 2025 - 2 Downloads
MD5: 1b4e22e8a0c359903c4f1f72e2c183d4
License: CC0 Creative Commons Zero 1.0
description of the study - wave 1
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