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Bartosik-Purgat, Małgorzata, 2025, "Wyniki badań jakościowych - grupy fokusowe", https://doi.org/10.18150/L6YHMN, RepOD, V1
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Transkrypcje z badań fokusowych wśród uczestników - młodych konsumentów (w podziale na płeć) z Polski, Korei Południowej i Stanów Zjednoczonych.
Przeprowadzono sześć wywiadów pogłębionych w trzech krajach, w każdym wywiadzie uczestniczyło od 4-6 uczestników. Badanie dotyczy akceptacji rozszerzonej rzeczywistości przez młodych konsumentów podczas zakupów online (badany produkt - okulary). W badaniu zidentyfikowano czynniki wpływające na akceptację rozszerzonej rzeczywistości podczas zakupów online okularów w postaci motywów i ryzyk. Odnotowano także różnice pomiędzy badanymi krajami, które związane są z odmiennościami kulturowymi.
Transcriptions from focus groups among participants - young consumers (by gender) from Poland, South Korea, and the United States.
Six in-depth interviews were conducted in three countries, with between 4-6 participants in each interview. The study examines young consumers' acceptance of augmented reality during online shopping (the product studied—eyeglasses). It identified factors influencing the acceptance of augmented reality during online purchases of eyeglasses in the form of motives and risks. Differences between the studied countries, which are related to cultural differences, were also noted.
rozszerzona rzeczywistość, e-commerce, młodzi konsumenci, badania jakościowe, analiza między krajami
https://ier.uek.krakow.pl/index.php/pm/article/view/2279/2292 doi: https://doi.org/10.15678/IER.2024.1004.08
CC0 Creative Commons Zero 1.0
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