The database comprises data collected through a survey aimed at understanding backers’ motivations in crowdfunding, with a particular focus on social vs. commercial projects. The purpose of the data is to deepen our nderstanding personal traits that may influence support for crowdfunding.
The database includes responses from participants with and without prior crowdfunding experience, primarily from the UK, but also from several other European countries and the United States. The database is split into three main datasets and one sheet providing variable explanations (legend).
Database_1: This dataset assesses intrinsic psychological traits and financial well-being. Examples of variables: Openness to experience, theory of planned behavior constructs; subjective financial wellbeing. Demographics included: Gender, Age, Education Level, Place of Residence, Employment Status.
Database_2: This dataset focuses on ethical and social dimensions of backers’ motivation. Variables include, e.g.: community engagement, philanthropic responsibility, altruistic motivation, intentions to support social and commercial projects, etc. Demographics repeated: Gender, Age, Education, etc.
Database_3: Detailed records of actual crowdfunding behavior and preferences in terms of rewards’ preferences. Examples of variables: Preferred rewards’ types; reward and altruistic motivation, subjective norms, economic responsibility, etc. Demographics included again, plus more internet usage habits.
Variables sheet contains decoding of categorical variables (e.g., what numeric codes mean for location or education) + references.
This structured database is suitable for segmenting crowdfunding backers based on psychological and social traits and analyzing differences in motivation between backers of socially-oriented vs. commercially-oriented projects.
